Websites and HubSpot, Built to Run as One.
Willow Web is a founder-led practice that designs, builds, and runs the growth infrastructure behind B2B teams: the homepage, the CRM, and everything wired between them.
HubSpot Gold Solutions PartnerWe build on the platform we recommend. This site included.
Your Website and Your CRM Are the Same System.
When they talk to each other, everything downstream gets easier, AI included, since it's only as useful as the context your systems give it. When they don't, you spend your week patching seams. Here's what it looks like wired up properly.
Content Finds the Right People
A site built around your real buyers, with pages that segment by industry, stage, and intent, feeding HubSpot signals that are actually useful.
Forms Feed Real Workflows
No more "form to inbox and hope." Every submission sets the right lifecycle stage, routing, and follow-up automatically.
Lifecycle Stages Mean Something
Subscriber, MQL, SQL, Opportunity, all tied to real site and product triggers. Sales finally trusts what marketing hands off.
Reporting Tells the Truth
Attribution from first touch to closed-won, because your site and CRM share the same taxonomy. The board deck gets easier, and so does every AI tool you point at your data.
Two Halves of One Practice.
Most agencies hand you a site and leave. Most HubSpot consultants can't touch your front end. We do both, so your forms, your CMS, your lifecycle stages, and your homepage all speak the same language.
Website
Sites that actually ship, and keep shipping.
We design and build B2B websites that look like your best pitch deck and work like your best salesperson. Fast, clear, easy for your team to edit, and wired into your CRM from day one.
- HubSpot CMS themes and custom modules
- HubDB, dynamic pages, and gated member portals
- WordPress and Elementor builds
- Figma design and prototyping
- Site migrations and replatforming
- SEO, AEO, and schema markup
- Speed, accessibility, and ongoing support
HubSpot
Your HubSpot, actually running the way it was sold to you.
Standing it up for the first time, untangling a portal that's grown messy, or connecting it to Salesforce and the rest of your stack. We do the work, not just the slide deck.
- Onboarding across every Hub
- Portal audits, cleanup, and admin retainers
- Salesforce and CRM migrations
- Custom objects, pipelines, and workflows
- Help desk and Service Hub builds
- Reporting, dashboards, and attribution
- Breeze AI, agents, and AEO
- Integrations and team training
Everything We Do in HubSpot
Got a checklist? Good. If it lives in a HubSpot portal, there's a good chance we've built it, fixed it, or untangled it.
Onboarding & Ongoing Admin
- Marketing, Sales, and Service Hub
- Content Hub and Data Hub (formerly Operations Hub)
- Users, teams, and permissions
- Ongoing admin retainers
- Team training so people actually use it
CRM Architecture & Data
- Portal audits
- Custom objects
- Properties and associations
- Data model design
- Imports, deduplication, and cleanup
Migrations
- Salesforce to HubSpot
- Other CRMs to HubSpot
- Email platform moves (like Constant Contact)
- Blog and content migrations
Workflows & Automation
- Workflows
- Lead scoring
- Lead routing and rotation
- Lifecycle stages (MQL / SQL)
- Sequences and task automation
- Email deliverability fixes
Sales Pipelines & Quoting
- Deal pipelines and stages
- Pipeline consolidation
- Quotes and CPQ
- Products and line items
- Meeting links and playbooks
Service Hub & Help Desk
- Help desk and ticket pipelines
- Shared inbox and live chat
- Knowledge base
- Customer portal
- NPS and CSAT surveys
Reporting & Attribution
- Custom reports and dashboards
- Attribution reporting
- Campaign reporting
- Sales and service KPIs
Integrations
- Salesforce sync
- NetSuite and ERP connections
- Zapier
- Custom API and webhooks
- Private apps
AI Is Only as Good as Its Context.
AI doesn't fall flat because the model isn't smart enough. It falls flat because it doesn't know your business.
Your CRM is that context. We build it first (clean records, lifecycle stages that mean something, site activity flowing in), then put AI to work on top of it. Rules first, AI second, so you always know why it did what it did.
Where We Put AI to Work
- Breeze agents and AI actions inside HubSpot workflows
- AI classification and enrichment, like job title seniority and lead routing
- Custom AI agents connected to HubSpot through MCP
- AEO, so you show up when buyers ask ChatGPT and AI search
- AI use-case roadmaps and Breeze credit planning
- Context first: clean, connected CRM data your AI can actually use
Growing B2B Teams That Outgrew Their Site and Their CRM
Manufacturers
Your product catalog lives in PDFs. Distributors and direct reps share one messy CRM. And nobody can say which RFQs actually turned into orders.
B2B SaaS
Marketing and sales can't agree on what a qualified lead is, the attribution report gets ignored, and HubSpot is still set up for the company you were three years ago.
Service Organizations
Quotes, tickets, and renewals live in three different places. Every location or brand does it a little differently, and customers wait while your team digs for the account history.
Professional Services
Your homepage explains what you do but not why you. Intake runs through someone's inbox, and there's no visibility between "great call" and a signed SOW.
PE-Backed Companies
The story changed at close but the website didn't. The CRM is a museum, and board reporting turns into a fire drill every month.
Not Listed?
Still talk to us. A lot of our work starts as a rescue, whatever the industry. Get in touch
One Point of Contact. A Network on Call.
Willow Web is founder-led on purpose. Kasey does most of the work. The network shows up when the work needs it.
- You Brief One PersonKasey is your strategist, designer, and developer from kickoff to launch and into ongoing support.
- Specialists, Hand-PickedSalesforce migrations, copy sprints, video, custom integrations. People we've worked with before, not a rotating freelance pool.
- No Surprise Line ItemsIf a project needs extra help, it's in the SOW before work starts.
Specialists on call: copy, development, design, Salesforce, video, and RevOps.
Here's Exactly What We'd Do
Discover
We look at your site, your portal, and how leads actually move today. You get a plain-English read on what's broken and what to fix first.
Build
Site, CRM, or both, built as one system. Forms, lifecycle stages, and reporting get wired up alongside the pages, not bolted on after.
Operate
Launch is the start. We run admin, updates, and cleanup on retainer so the system stays healthy as your team grows.
Iterate
We watch what the data says and keep improving: new pages, better workflows, sharper reporting. Small, steady wins.
Kasey and Willow. Only one of them writes the code.
You'll Talk to the Person Actually Doing the Work.
No account managers, no handoffs to a team you've never met. We're small on purpose, and we'll tell you straight if we're not the right fit.
Certified, vetted, and building on HubSpot CMS every day. Including right here.
Let's See What's Actually Broken.
Tell us a little about your site, your portal, or both. Kasey reads every one of these personally and will get back to you within one business day.
- A plain-English read on what we see
- Where we'd start, and roughly what it takes
- A straight answer if we're not the right fit
(No sales pitch. Promise.)